The Brand Audit
A 90-Minute Deep-Dive To Brand Clarity
Branding is a funny thing. It’s essentially your public perception (what people think and feel about you / your business).
The funny part is that perception is built even if you are not intentionally doing so. It’s alive. It grows. What you put out into the universe (what you say, how you look, how you handle things, or even what you DON’T say), culminates into building your perception.
The real question is…are you building the right perception?
If you can’t confidently answer that question….that usually means that you don’t have a brand strategy.
If that’s the case, you’re in the right place!
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Businesses that win big focus on 3 core things...
…and EVERYTHING is built on top of them.
1) Brand Strategy
They know:
- Who they are
- What they excell in
- How they are different in their industry
- Who their ideal client is
- What motivates their buyers
…and develop specific plans in place to connect with THOSE people.
2) Brand Message
They build their message out of their strategy.
Every piece of external messaging, marketing, social content, website copy, advertising, and communication style (voice + tone) is aligned with their strategy…
…so that it resonates with the right people!
3) Brand Identity
Both culturally and visually, they invest heavily to make sure they are represented accurately.
- Visual Identity (logos, colors, systems)
- Websites
- Marketing & Advertising
- First Impression Points
helping them stay true to their strategy so they can leave the right impression.
When you lock in with all 3 of those (and you stick with it) you will gain momentum.
You'll attract the right people.
You'll speak directly to their pain-points.
They will start to associate you (your business) as the solution to their problem.
This may not convert into an immediate sale, but when they are ready for what you offer….they will think of you.
That is called Brand Salience.
You want that…and it just so happens that design is foundationally important for this to work. Look it up!
And guess what…the same principles that apply to businesses like Apple, Google, Nike, and other global brands…apply to small local businesses too (just on a different scale). Solo, small business, Mid-size, Enterprise….if you are selling and your buyers are people, this will work for you!
So, how do you know if you're alignment is off?
The Brand Audit reveals your gaps!
We have a lengthy discovery session (a 90 minute call) about you, your business, your culture, your why, your goals, your past, your future…then we compare that to what you have now and see if you are building the right perception for that eventual reality.
Within a week of our call, you will get your Action Plan.
This isn’t a pitch…it’s not ai generated…
This is a customized Road Map that lays everything out for you so you can design the brand that builds your business.
What your true north is
Where you are now
What's working for you
(and what isn't)
What are your gaps
What you need to do to get realigned
Ordered by importance and laid out clearly.
But wait...there's more.
I’ve been designing brands for founders for 15 years. I want to see you win…you’ll get a straight, honest diagnosis.
The Brand Audit isn't free...
It costs $500
1) Brand Strategy
They know:
- Who they are
- What they excell in
- How they are different in their industry
- Who their ideal client is
- What motivates their buyers
…and develop specific plans in place to connect with THOSE people.
2) Brand Message
They build their message out of their strategy.
Every piece of external messaging, marketing, social content, website copy, advertising, and communication style (voice + tone) is aligned with their strategy…
…so that it resonates with the right people!
3) Brand Identity
Both culturally and visually, they invest heavily to make sure they are represented accurately.
- Visual Identity (logos, colors, systems)
- Websites
- Marketing & Advertising
- First Impression Points
helping them stay true to their strategy so they can leave the right impression.
When you lock in with all 3 of those (and you stick with it) you will gain momentum.
You'll attract the right people.
You'll speak directly to their pain-points.
They will start to associate you (your business) as the solution to their problem.
This may not convert into an immediate sale, but when they are ready for what you offer….they will think of you.
That is called Brand Salience.
You want that…and it just so happens that design is foundationally important for this to work. Look it up!
And guess what…the same principles that apply to businesses like Apple, Google, Nike, and other global brands…apply to small local businesses too (just on a different scale). Solo, small business, Mid-size, Enterprise….if you are selling and your buyers are people, this will work for you!
