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Working on something special here to showcase my work….check back soon! In the meantime, check out my social accounts for some inspiration. 

Recently finished up a massive site overhaul for G Recently finished up a massive site overhaul for Godlan.com. Godlan is an ERP software consultant and implementation specialist with over 40 years in the biz. 
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Godlan's biggest problem when they came to me was their brand clarity. Their old site was an overload of information, hard to understand, hard to navigate, and breaking. Their website didn't match their authority. 
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We transformed their online presence into a clean and clear interface for prospects to (a) understand who Godlan is, (b) what they offer, and (c) how they help their clients grow their businesses. 
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We developed a resource library that holds hundreds of touchpoints for businesses to better understand the benefits of modern ERP, IoT, and CPQ. 
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Godlan is already seeing positive movement in marketing, lead capture, and brand awareness within their realm of influence...and it only goes UP from here. 

#websiteredesign #brandenhancement #uiux #websitedesigner #erpsystem #brandvoice #brandtone #copywriting #webdesign #webredesign  #cleanui
I've been starting at my mornings different. And w I've been starting at my mornings different. And wow, is it good for my soul.  Before I get started... designing, emailing, calling, building, or coding... I journal for about 20min. Dreams, gratitude, and perspective always come to the surface...and I'm realizing that it is vital and grounding. 

We live in a world that is ravishing and clawing for our attention and focus. When you are self-employed....maybe it's just me...but it feels amplified to the nth power! 

Taking time before every work day to refocus on what is important, good, and true about my life helps bring my soul back to a place where I'm just simply grateful for everything that I have. 

It's way too easy to compare ourselves...think we have less than others...strive and hustle...etc. 

But what if what we have is on purpose for our season and is good enough? I'm not saying it's bad to dream, or even pursue more. But if it costs you your gratitude and your soul...then is it actually good? 

Just thoughts...

Btw. When you turn in rain sounds (mixed with a little thunder) while you are journaling....good feels happen. 🙂 at least for me. 

Have a great day out there!

#morningpages #selfemployment #morningroutine #lifeofadesigner #branddesigner #soulcare #rainsounds #journaling #creativesoul #stayhealthy
Another unused brand concept direction developed f Another unused brand concept direction developed for a client in the last year. We developed 2 alt versions...similar feel with different flares.
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#branddesigner  #logoinspodaily #graphicdesigner #logolove 
#designportfolio #logodesignerforhire  #logocreation  #brandidentitymatters  #logoartwork #designinspirationdaily
Sometimes in the creative process...I develop conc Sometimes in the creative process...I develop concepts that I'm really drawn to, but don't quite resonate with the client. 
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Nothing wrong with that btw...they just liked a different one better!
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This is an unused concept direction for an SEO agency.
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Does your brand need help with design? DM ME!! Let's go!
#minimallogo #minimallogodesign #typeface #brandfonts #brandconsulting #logodesigner #remarkablebrands #intentionaldesign #hireadesigner #branddesigner
Some #ai generated images that I curated for a web Some #ai generated images that I curated for a website project recently. It's UNREAL how quickly AI is developing. The quality is moving at a rapid pace. What's truly amazing is how the right prompt and design knowledge can produce something so accurate...in less than a minute. Creative visuals are now almost limitless...if you can describe it, you can get it. 

Granted, not every brand needs AI images, but having them as an option for visual storytelling, conveying a feeling or emotion, or just being able to curate/imaging your own stock images down to minute details...makes more possible. 

I'd love to hear your thoughts out there. What do you think of AI images? 

#aiimage #branddesign #aistockphoto #curateddesign #webdesign #webdesigner #websiteassets #creativeprocess #midjourney #designfuture #hireadesigner
I was approached by a startup recently...an amazin I was approached by a startup recently...an amazingly intelligent AI-powered identification system that uses facial recognition to detect potential threats and automate access control for premises security. In concept, they envisioned a plasma ring to visually encapsulate the concept of comprehensive, 360° security of the future. That idea made its way into the brand mark and much of the imagery used in the project. The fun part was, most of the assets used were also AI-generated...so got my first real feel for playing with AI for site imagery. Let me say...WOW...the landscape for creatives is changing and honestly....it's exciting! #branddesign #logodesign #brandmessage #brandvoice #identitydesign #ai #facialrecognition #brandingforstartups #startupjourney #softwarebranding #midjourneyai
Fam and I just got back from a couple weeks in Eur Fam and I just got back from a couple weeks in Europe. Magical. Fun! This was a few of the highlights from London. More reels coming.... #travel #worldtravel #exploretheworld #vacation #selfemployedlife #family #timeoff
Friendly reminder...Don't be boring. Let your pers Friendly reminder...Don't be boring. Let your personality shine through. If you don't have a personality...create one! #branding #branddesign #brandpersonality #dontbeboring #noonelikesstalebrands
Part 2 😁 Part 2 😁
What's the difference between a #graphicdesigner a What's the difference between a #graphicdesigner and a #branddesigner? PART 1. Brand designers are driven by the goals of the brand and what will enhance those goals. Graphic designers don't always do this. Some do. I know because I have Graphic Designer friends that do this well....but many graphic designers don't do this. Their design direction is driven by what's cool, artistic, or trendy. Not a bad skillset to have by any means, but "cool" isn't always right. Brand designers have the same skillsets, but are guided by what will have the best outcome for the brand's goals (your true value). Agree with me? or no? #buildyourbrand #growyoubrand #designyourbrand #brandservices #brandalignment #brandauthority #brandidentity
I have the best clients. Did a rebrand for @jason. I have the best clients. Did a rebrand for @jason.w.moss and @itsdaniellelaurette for @moss_tech. It's apparent that they love their rebrand! And I would suspect, if you become a client of theirs, you might get something similar to this in the mail. Great brand building, guys! What a level up!!! #branding #branddesign #seoforrei #growth #brandbuilding
Everyone is at a different stage. Some just don't Everyone is at a different stage. Some just don't have the capital. Some have been burned. But some genuinely don't have the belief that investing in brand design is a GREAT INVESTMENT in your business and that it has MASSIVE growth potential directly correlated. I believe there are a few camps of belief here... What are your thoughts?? 
#branddesign #roi #businessgrowth #entrepreneurship #businessowner  #rebranding
In my professional journey as a brand designer, wo In my professional journey as a brand designer, working with hundreds of clients over the years, I've come to realize that there are just so many people that simply don't understand the power of intentionally designed branding. Even smart, driven entrepreneurs sometimes have a hard time investing in this. I'm convinced that isn't a reflection of their intellect or capability to run a business....it's just simply that they haven't had that "AHA" belief moment yet. Or they have the belief but got burned (they invested big with an agency or designer that delivered something that maybe looked great, but wasn't a true representation of the brand...it wasn't fully aligned with your values and goals...and charged ALOT of money for it...which sadly happens often). This is why so many are leary, and go the low-investment route. The key is to understand and believe in the benefits, but also find the RIGHT brand design partner. 

I'm on a mission to educate as many people as I can on the benefits, opportunities, and increase you can expect when you invest in branding. And before you get critical thinking..." Well, Paul, of course, you believe in brand investment, because you sell brand design services."...as much as that is true, trust me, the long-term benefits of quality, intentionally designed branding impacts your business WAY more than mine in the context of a project.

Put it this way. When you hire a brand designer, you pay them a set amount. If that designer delivers you a brand that brings heightened brand awareness, loyalty, and a competitive advantage to your business (which results in more revenue, premium pricing, lifelong fans, more momentum)...you can't really quantify that. The benefits are IMMENSELY in your favor. 

If you want to chat on this, shoot me a message with the word "BRAND" and let's start a conversation. 

#opportunities #investment #branddesign #entrepreneurs #brandquality #branding #designer #brandloyalty #brandawareness #brandagency #growthmindset #remarkablebrands #ROI #branddesignbenefits
#thisisbranding How you do anything, is how you do #thisisbranding How you do anything, is how you do everything. What I mean is, how you talk, look, sell, give, campaign, handle your clients, etc...all paints the picture that eventually becomes your brand. This is branding. It's not just one part of your business...it's all of it. But in the same breath, every part is vital and affects the whole picture. What picture is your business painting? #branding #brandingtips #brandingdesign #brandingagency #brandingstrategy #brandingidentity #morethanalogo #DigitalMarketing #BrandConsistency #rebrand #growmybusiness #brandauthenticity #entrepreneurship #buildingabrand #businessmotivation #businessowner
Another family trip in the books! Miami x2 #spring Another family trip in the books! Miami x2 #springbreak2023 #miami #doral #marriottvacationclub #trumpnationaldoral #standbytraveller #travelhacks
When you stare at a screen for a large portion of When you stare at a screen for a large portion of your week, THIS is so restoring to the mind and soul. Huge thanks to my wife @upstairsdaughter  for encouraging me to get out of the house this weekend and have some me time. Business needs to hop in the back seat more often. Nature has this incredible way making you feel grateful and recharged ;) #getoutside #goforahike #warmweather #bouldercreekfalls #norcal #whiskeytownlake
Brands are like people. Your brand/business is bui Brands are like people. Your brand/business is building its own personality whether you realize it or not. Your online reputation, your local reputation, your messaging, your logo, your website, your social interactions...all of it is working together to build a personality. A big difference between a brand and a person, is that we can heavily influence and guide our brand's personality...which influences its perception. If you are not intentionally defining and developing your brand's personality, it will be developed for you...in other words...opinions will be formed on their own ....which often results in your brand feeling cold, bland, boring, and unrelatable. No one wants to engage with brands that feel that way! So do the work, dream big, change the narrative, and you'll see the results! 
#branding #branddesign #brandpersonality#brandvoice #connectwithyouraudience #design
Is it time for a rebrand?? Well, what kind of bran Is it time for a rebrand?? Well, what kind of brand do you want to build? What are your growth goals? Are you fully content with what you've achieved and happy to stay there? Or do you want more? It has to be more than "I don't like my logo". Dig deep and envision where you want to be! If your current brand design doesn't fit in that space, then you should consider a #rebrand. Design for your future, not for your present!!
Chat with me if you want to process with someone. #businessowner #scale #businessgrowth #branding #branddesign #brandclarity #brandforthefuture #crushit
Shortcuts don't usually result in anything worthwh Shortcuts don't usually result in anything worthwhile. If you are taking shortcuts when building your business, the most common result is you'll have to redo, rebuild, reinvest, etc. Low investment and quick ramps when getting started is great, but it has a shelf life. If you want to scale, build big, and shoot for the stars...it's crucial to get your brand's foundation right BEFORE you ramp up your marketing, SEO, ad spend, etc. #brandfoundation #brandmessage #brandidentity #brandvoice #vision #growth #seo #scale
Some quick thoughts on #seo.... specifically optim Some quick thoughts on #seo.... specifically optimizing a #website that already has some obvious conversion holes and not a clear brand message. If you are not proud of your website and have confidence in how it communicates your message, leads viewers on a clear path, and establishes your business as an authority....then it isn't the right time to invest in SEO. Why grow your traffic if your new abundance of traffic doesn't buy-in with your brand? Fine-tune your message, design your brand in a way that elevates you...and THEN put your dollars towards SEO services. Brand buy-in is > big traffic numbers. If you agree...like and share! #brandmessag #rebrand #brandingservices #websiteoptimization #webdev #seostrategy #brandvoice #designforward #customerjourney #conversion
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