Ballpoint Marketing

Handwritten Direct Mail Marketing For Real Estate Investors

Project Scope:
Ballpoint Marketing is a leading provider of direct mail for Real Estate Investors, Agents, Insurance companies, and non-profits. Specifically engineered for investors by investors, we ran underground tests for 3 years in some of the most competitive markets in the US. Their “BotWritten” products see increased response rates averaging 1 to 1.5% with higher conversion rates on deals as well.

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The Challenge...

When Ballpoint Marketing came to me, they had just finished 3yrs of underground tests in some of the most competitive markets in the US. Seeing how good the data was, they made the decision to go public and offer their product and service to help other investors get more leads. When I was introduced, BPM had a simple Shopify storefront, a clunky ordering experience, and not much credibility outside of their immediate network.

In Short...

Their product was amazing, but...

So, how did we fix this?

I helped Ballpoint Marketing actualize their authority by redesigning and building their website, which included their primary e-commerce solution. Their new online arm of the brand highlighted their eye-catching designs, created trust and built authority with potential customers, and became the primary avenue for purchases and orders. After the website was built, they retained me for several years, designing new / fresh designs, products, and help with store management. Ballpoint Marketing has since grown to become the best solution for real estate investors in direct-mail marketing, helping investors stand out and get better leads.

A Redesigned Website That...

An Ongoing Brand Management Retainer

Crush That First Impression.

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