Ben Buys Houses
One company with 5 offers to choose from!
Project Scope:
- Brand Design, Logo Design, Rebrand, Website Design, Website Development
Ben Buys Houses is a real estate investor in the Indianapolis, IN area. Ben’s unique position in his market is that he offers multiple offers to sellers on how to sell their property, and lets the seller be in the “drivers seat”. Ben’s brand highlights a personal, local, trustworthy, and family approach to real estate investing, and is widely known in his community as the go-to guide.
Keep scrolling for more.
The Challenge...
Before we worked together, Ben’s branding was known and recognized in the community. However, his logo, typography, and visual identity was notably outdated. Similarly, Ben’s website was using old design layouts, built on an old framework that was starting to break, AND did not showcase Ben’s value and authority correctly. Your first encounter with Ben prior to us working together felt old.
In Short...
Ben's business and service was already amazing, but...
- His branding felt dated.
- His website did not showcase all of his offers.
- His website wasn't easy to navigate and didn't solidify trust.
- Overall, his first impression didn't resonate as well as it could.
So, how did we fix this?
After going through my Brand Audit, we realized that Ben wasn’t being presented in the right light. Firstly, Ben’s branding needed to stay recognizable in the community, but needed a facelift to improve his first impression and not lose brand equity. Secondly, Ben needed a better way to showcase his value online. A cleaner, more direct, and beautiful website that offered his solutions quicker, highlighted his vast collection of local reviews, and provided a clearer path on how to get started and what to expect next.
The result for Ben has been notable!
After the rebrand and redesign of the website, they reported a near 30% growth in traffic (for both cross network and organic search) 1 year later.
A Brand 'Refresh'
- We "modernized" his logo to feel more current and simple.
- We softly introduced more colors to his brand colors for a "fresh" and "eye-catching"
- We designed some merch, signage, and other brand reflections to solidify the rebrand in the community.
A Website Redesign
- A cleaner, simpler UI that allows his message to POP out at you.
- A crafted customer journey that leads the viewer to find their offers faster.
- An upgraded CMS that allows their team (and their SEO / PPC providers) to easily manage and grow results.
- Near 30% in web traffic reported at the 1 year mark.
Brand Refresh
Old
New
Updated Advertising
GDN Ads
Billboard Designs
Website Redesign
Would highly recommend him...
“Paul is an excellent web professional. He has helped me on numerous occasions with my website. His communication is top notch throughout the entire design process and his pricing is fair. Would highly recommend him.”
Crush That First Impression.
Book a Free No-Pressure 15-minute call with me to see if we’re a good fit to work together! No commitments, just a conversation.
